Case Study: GSK transforms its digital experience and employer brand with Radley Yeldar

GSK boosts social applications nearly 20% with Radley Yeldar

GSK, a global biopharma company, challenged Radley Yeldar to reinvigorate its corporate website to reflect a bold new direction and to visually bring its scientific approach to life in a modern and intriguing way. The goal was to create a standout digital presence that would elevate the GSK brand and support its global strategy.

Radley Yeldar delivered a comprehensive solution, redesigning the website and creating a dynamic design system that was rolled out across GSK's digital real estate. They also developed an ongoing program to create 3D scientific imagery and produced a global talent campaign. The results were significant, with the website migration improving security and performance. The talent campaign led to a nearly 20% increase in job applications from social media and a 3.1-point rise in GSK's employer reputation score, putting them at the top of their industry. Radley Yeldar's work also earned over 20 industry awards.

GSK