Case Study: GSK boosts patient-focused engagement with Radley Yeldar

GSK boosts Patient Engagement playbook click-throughs by 20% with Radley Yeldar

The customer GSK, a leading biopharma company, faced the challenge of better integrating patient experiences into its drug development process. To address this, they partnered with vendor Radley Yeldar to create an internal campaign that would elevate the patient voice and challenge internal assumptions.

Radley Yeldar developed a global campaign centered around a tone-defining film featuring real patients. The solution highlighted surprising patient insights to create intrigue and drive engagement with deeper content. The campaign successfully increased positive internal sentiment at GSK and achieved a 20% year-over-year increase in clicks to the Patient Engagement playbook.

GSK