Case Study: ArcelorMittal futureproofs its digital experience with Radley Yeldar

ArcelorMittal modernizes digital experience with Radley Yeldar using six content pillars

ArcelorMittal, the world's largest steel company, needed to reposition itself for the future and move on from its outdated Sitecore CMS. The challenge was to create a new website that better delivered on its brand promise, as its compelling stories were siloed and difficult for users to find, creating a fragmented experience.

Radley Yeldar reimagined the digital experience from the ground up, building a new site focused on six content pillars. By implementing Umbraco 8 as the new CMS and leveraging its infinite editing and clipboard functionality, Radley Yeldar vastly improved the content-editing experience. The result is a modern, future-proofed site with rich hero content that has received positive feedback from all stakeholders.

ArcelorMittal