Case Study: TNTP achieves a flexible new brand with Radish Lab

TNTP launches two new websites with Radish Lab

TNTP, a leading national organization advancing equity in education, partnered with Radish Lab to overhaul its visual identity and messaging. The challenge was to create a new brand that better reflected the organization's diversity and mission, while leaving its existing logo untouched and ensuring the system was flexible and accessible.

Radish Lab developed a comprehensive new brand system inspired by W.E.B. Du Bois' infographics, featuring a versatile color palette, inclusive typography, and dynamic graphic elements. The solution also included a distinct sub-brand for TNTP Teaching Fellows. The result was a successful, flexible visual identity that led to the launch of two new, improved websites. Radish Lab delivered a brand that truly represents TNTP's values and community.

TNTP