Case Study: Next PLC improves communication with 10,000+ deskless employees using Radio.co

Next PLC reaches 10,000+ frontline employees with Radio.co

Next PLC, a major UK retailer, faced a significant challenge in communicating with its dispersed, deskless workforce of over 10,000 warehouse and delivery staff. Traditional methods like email and intranet were failing to reach these employees during their shifts, making it difficult to deliver critical updates, maintain morale, and build a sense of connection across its logistics network. To address this, they turned to the vendor Radio.co.

The solution was an internal radio station, "Radio Next," powered by Radio.co's platform. This allowed for live and scheduled programming, including real-time company announcements and music, all managed by internal staff without broadcast experience. The results were improved engagement and internal trust, with critical updates being heard in real time and a stronger sense of community among the 10,000+ employees. Radio.co provided the tool that enabled Next to effectively tailor its communications to its frontline teams.

Next PLC