Case Study: Music For Pets increases subscription value with Radio.co

Music For Pets adds a 24/7 audio stream with Radio.co

Music For Pets, a global pet wellness brand, faced the challenge of increasing the value of its video subscription service without adding complexity to its platform. They wanted to offer a 24/7 audio stream to provide continuous, calming content for pets but found previous streaming solutions difficult to manage. They turned to the vendor Radio.co for a developer-ready streaming solution.

Radio.co provided a simple, embeddable audio stream that integrated seamlessly into the existing members' area. This solution enabled 24/7 automated playback with easy looping and playlist management. The results included an enhanced member experience, a broader content offering, and an increase in the perceived value and differentiation of their subscription service.

Music For Pets