Case Study: Boogaloo Radio expands from a London pub to a 24/7 global station with Radio.co

Boogaloo Radio launches 24/7 global broadcasting with Radio.co in under an hour

Boogaloo Radio, broadcasting from a legendary London pub, wanted to extend its music culture to a global audience with a 24/7 online station. The challenge was that the team consisted of pub owners and music industry veterans without any radio engineering expertise. They needed a platform from Radio.co that was simple to use, supported live presenters, and enabled reliable 24/7 broadcasting without complex technical setup.

Radio.co provided a cloud-based broadcasting solution that was intuitive enough for non-technical presenters to learn in under an hour. This allowed Boogaloo Radio to seamlessly switch between live and automated programming. The results were a successful expansion from a local venue to a global music brand, achieving 24/7 continuous broadcasting and a significant increase in global listenership.

Boogaloo Radio