Case Study: SC Johnson/Glade creates an immersive Museum of Feelings experience with RadicalMedia

SC Johnson/Glade turns three weeks in New York City into a must-see Museum of Feelings with RadicalMedia

The customer, SC Johnson/Glade, partnered with vendor RadicalMedia to create an innovative, scent-driven experiential marketing installation. The challenge was to develop a must-see attraction that would immerse visitors in the brand's fragrances during New York City's busy holiday season.

RadicalMedia designed and built the Museum of Feelings, a stand-alone structure featuring five responsive rooms that turned emotions into live art. The solution included interactive elements like a walk-in kaleidoscope, fragrance-scented clouds, and MoodLens selfies that used biometrics. The installation became a major experiential attraction, successfully driving engagement with the Glade brand and allowing visitors to interact with the fragrances in a novel way.

SC Johnson/Glade