Case Study: JorgensenFM Doubles Revenue with Radically Distinct Brand Strategy

JorgensenFM doubles revenue 200% with Radically Distinct

JorgensenFM, the Facilities Services division of Roy Jorgensen and Associates, faced stalled growth and difficulty winning new business despite decades of experience. They were frequently losing deals to more recognizable competitors. The company engaged Radically Distinct for a brand strategy and refresh to address this challenge.

Radically Distinct initiated a discovery process to analyze the customer journey and sales cycle before implementing a complete brand overhaul. This new strategic branding provided JorgensenFM with a clearly communicated value proposition. The results were significant, with the firm achieving its five-year revenue goal in just one year, representing a 200% increase in revenue, while also dramatically improving company culture and client engagement.

JorgensenFM