Case Study: MacRoberts achieves a stronger merged brand and improved digital presence with Radiator Digital

MacRoberts launches MFMac online in 2024 with Radiator Digital

MacRoberts, a prestigious Scottish law firm that merged with Morton Fraser to form MFMac, faced the challenge of launching a new digital presence to represent the combined brand quickly and effectively. They partnered with vendor Radiator Digital to design and develop a new website using the Umbraco CMS to articulate their new value proposition and unify two established sites.

Radiator Digital implemented a user-centric solution, conducting UX and SEO audits to build a new information architecture and design that catered to four distinct user types. The solution included an AI voice search and a multi-language site. Radiator also manages MFMac's ongoing digital marketing strategy. The vendor successfully preserved the SEO value of the two legacy sites to build the new brand's online authority and trust.

MacRoberts