Case Study: Herschel Infrared boosts global eCommerce and organic visibility with Radiator Digital

Herschel Infrared flips 75% paid search traffic with Radiator Digital

Radiator Digital was appointed by Herschel Infrared, a global leader in sustainable infrared heating solutions, to address challenges with its eCommerce platform. The company needed to simplify the user experience for its global customer base and create an expandable online solution for international rollouts. A key goal was to flip the source of web traffic, which was 75% from paid ads and only 25% organic, to leverage their brand authority and reduce ad spend.

The solution from Radiator Digital began with comprehensive technical SEO and usability audits. They redesigned the site with a more premium visual identity, a simplified navigation structure, and a streamlined checkout flow to reduce bounce rates and optimize conversions. The measurable impact included a successfully repositioned brand and a new coherent design theme that was so effective it was rolled out across Herschel's overseas websites.

Herschel Infrared