Case Study: Hackney Depot revitalizes an iconic makers’ space with Radiator Digital

Hackney Depot fills all studio spaces in 7 months with Radiator Digital

Radiator Digital partnered with Hackney Depot, a renovated creative studio and event space in London, to create a new brand identity. The challenge was to breathe new life into the iconic but long-abandoned building and re-position it for a new mission as a home for a community of makers and creatives.

The solution from Radiator Digital involved crafting a striking visual brand inspired by the building's architecture, including a distinctive 'H' logo and a bold red color. They implemented this across physical, print, and online deployments, including a campaign website and Instagram strategy. The results were highly successful, with all studio spaces rented within seven months and event space bookings exceeding a 12-month target in just three months. Radiator Digital's branding was fully embraced by the local community, achieving significant brand advocacy.

Hackney Depot