Case Study: Galloway & MacLeod boosts online sales with Radiator Digital

Galloway & MacLeod boosts sales revenue 50.5% with Radiator Digital

Galloway & MacLeod, a specialist in pedigree animal feeds and farming supplies, sought to migrate from their existing Magento platform to a more efficient eCommerce solution to maximize sales and improve customer engagement. They partnered with Radiator Digital to build a new online shop primed for better exposure and conversions, with specific targets to increase conversion rates and newsletter sign-ups.

Radiator Digital implemented a hybrid Shopify-Umbraco CMS solution, integrating a farming feed plan calculator and customizing the checkout to include features like delivery scheduling and account-specific purchases. This new platform seamlessly integrated with the client's Dynamics Nav CRM. As a result, Galloway & MacLeod saw a 50.5% increase in sales revenue and a 9% increase in average basket value within four months of launch, with significant boosts in social and paid search traffic.

Galloway & MacLeod