Case Study: The Shopping Channel triples dropship sales and expands assortment over 50% with Radial Dropship Manager (Radial)

The Shopping Channel - Customer Case Study

The Shopping Channel, a live/on-air retailer that introduces 30–60 new items daily, needed to expand its dropship assortment by about 50% and test products without incurring inventory risk. Its existing dropship model relied on manual supplier files, invoice matching and payment processes, leaving IT and accounting unable to scale and lacking visibility into order status.

They implemented Radial Dropship Manager, a web-based collaboration platform that automates order routing, exception handling, shipping confirmations, invoicing and reporting. As a result, dropship sales tripled, the supplier network grew more than 300%, online assortment expanded over 50%, order processing times fell from nearly a month to a single day, and the company gained better revenue recognition, supplier relationships, visibility and operational efficiency.

The Shopping Channel

Mike Smith

Director of IT Operations