Case Study: TaylorMade Golf Company achieves a 13% increase in order conversions and eliminates fraud liability with Radial Fraud Zero (Radial)

TaylorMade Golf Company Stymies Fraudsters with Radial Fraud Zero and Increases Order Conversions by 13 Percent

TaylorMade Golf, a direct-to-consumer seller of high‑value, highly personalized golf equipment, needed to balance a frictionless checkout with strong fraud protection. Its prior, one‑size‑fits‑all fraud vendor plus customer service reps doing manual reviews led to limited coverage (Mon–Fri), an approval rate around 88–89%, and a growing chargeback burden on finance.

TaylorMade switched to Radial Fraud Zero for a tailored rule set, expert 24/7 manual review and chargeback management, and a zero‑fraud‑liability guarantee with no changes to its eCommerce platform. The result: a 99.5% order approval rate (a 13% lift in conversions), nearly 40% fewer chargebacks, 1.5 FTE worth of labor freed for other work, and a smoother customer experience.

TaylorMade Golf Company

Matt Kneller

Director of eCommerce