Case Study: Neom achieves US market expansion and rapid fulfillment with Radial

Neom Selects Radial as Partner of Choice

Neom, known in the UK and Europe for its organic wellness products and aromatherapies, needed an innovative and reliable partner to support expansion into the US and launch both DTC and B2B operations. Neom selected Radial and its fulfillment and transportation services to help enter the US market and support its growth ambitions.

Radial implemented a phased solution, starting with B2B operations and later expanding to DTC fulfillment. The results were strong: 100% order fill rate, average transit time of 3.2 days from click to delivery, shipping to 8 retail partners, and a projected 76% year-over-year sales growth. Radial also ships 90% of orders the same day, helping improve speed, scalability, and sustainability for Neom.

Neom