Case Study: Everlast achieves 8% conversion lift and zero fraud liability with Radial

Everlast Delivers a Knockout Blow to Fraudsters and Punches Up Revenue Eight Percent

Everlast, the century-old leader in boxing, MMA and fitness equipment, was losing eCommerce revenue and facing operational strain because its fraud management was manual and understaffed. The brand was manually reviewing nearly 100% of orders with one analyst (Mon–Fri), using a time-stamp FIFO process and simple CVV rules, which created backlogs, delayed fulfillment, hurt conversion rates and produced 2–5 daily chargebacks.

Everlast partnered with Radial for fully outsourced Payments, Tax and Fraud services, gaining 24/7 automated screening driven by machine learning and billions of historical records plus expert analysts for the riskiest orders. The change reduced manual reviews by ~83%, increased conversions by 8.13%, cut fraud attack rates by 62.22% and eliminated chargeback liability as Radial now manages and assumes responsibility for chargebacks.

Everlast

Mark Hunter

CFO & EVP of Operations