Case Study: Coyuchi achieves scalable peak eCommerce fulfillment with Radial

Coyuchi and Radial Partner to Fulfill 400% Surge in Peak eCommerce Sales

Coyuchi, a rapidly growing sustainable luxury home goods brand, was facing a major eCommerce surge as 80% of sales came online. The company needed Radial, a strategic 3PL partner, to help manage peak demand, support long-term growth, and handle complications from a new eCommerce platform launch, a complex gifting experience, and a 400% sales increase above forecast.

Radial provided scalable staffing and fulfillment, executed the gifting program despite limited prep, and adapted quickly to a last-minute gift-with-purchase swap. Radial maintained or exceeded Coyuchi’s SLA for order accuracy during peak and also helped reduce supply chain costs, including a 13% reduction in carbon emissions versus Coyuchi’s previous 3PL provider, while supporting future growth and improved customer satisfaction.

Coyuchi

Marcus Chung

Cihief Operation Officer