Case Study: Special Needs Group achieves higher conversions and organic traffic with Radd Interactive

Special Needs Group boosts ad conversion rate by 64.08% with Radd Interactive

Special Needs Group, a provider of mobility and oxygen equipment rentals for the travel industry, sought to maximize their online marketing potential. They partnered with vendor Radd Interactive to combine their existing SEO efforts with a new paid search advertising campaign, aiming to generate more leads and reach new customers.

Radd Interactive implemented a comprehensive digital marketing solution integrating both SEO and PPC strategies. This included optimizing site metadata, updating content, and managing the paid search campaign. The results were significant, including a 64.08% increase in ad conversion rate, a 1.5x increase in organic traffic, and a 35.32% decrease in cost per conversion. This successful strategy helped Special Needs Group grow revenue by over 7% and expand into eCommerce sales.

Special Needs Group