Case Study: Via achieves 25% higher booking conversion with Radar

Via Uses Radar to Increase Booking Conversion by 25%

Via, an on-demand shared ride service in New York City, Washington D.C., and Chicago, wanted to test personalized, location-based booking prompts in its rider apps. Instead of building the capability in-house, the company looked for a developer-friendly location platform that could quickly support custom service zones, neighborhoods, airports, and future location-based experiences.

Via chose Radar as its location platform, using geofences, SDK integrations, and webhooks to power its tests across mobile apps and backend tools. With Radar, Via increased booking conversion by 25% and is now using the platform for additional location-based product experiences in its rider and driver apps.

Via

Ori Klein

Vice President of Growth