Case Study: T-Mobile achieves location-targeted offer relevancy and higher engagement with Radar

T-Mobile Tuesdays Powers Location-targeted Offers and Reporting

T-Mobile used Radar’s location and geofencing platform to improve the T-Mobile Tuesdays app. The challenge was that customers frequently complained offers weren’t available in their area, and before Radar, T-Mobile had to manage geo-targeting manually, making the process error-prone and limiting offer relevance.

With Radar, T-Mobile created location-targeted, region-specific offers and a clearer path for customers to opt into local deals. Radar’s flexible geofencing helped T-Mobile tailor the “nearby region” for each offer, improving relevance and customer experience; the program has since used over 25k geofences and delivered 520M offers.

T-Mobile

Aldo Tedjomoeljono

Product Manager