Case Study: Route cuts costs and improves delivery tracking with Radar

Route estimates arrival times and cuts costs with Radar Geocoding and Distance APIs

Route is an all-in-one e-commerce platform that helps customers track packages, see delivery ETAs, and support carbon neutral shipping. To power these location-dependent experiences, Route needed an accurate, cost-effective, and extensible geocoding solution that could integrate easily with its architecture. After evaluating in-house and third-party options, Route chose Radar’s Geocoding and Distance APIs.

Radar helps Route convert incomplete text-based package location data into precise coordinates for ETA modeling and use its Distance API to calculate travel distances for carbon offsetting. The results have been significant: Route reports $1M in annual cost savings, 99.99% API uptime, a 75% reduction in support queries, and a 20% increase in checkout conversion rates for carbon neutral shipping. Radar’s platform also saved Route thousands of engineering hours while improving accuracy and reliability across the product.

Route

Nick Lloyd

Senior Director of Software Engineering