Case Study: RetailMeNot boosts store visits with Radar

RetailMeNot Powers Contextual Messaging and Footfall Attribution

RetailMeNot, a leading savings destination, needed a more accurate location solution to make offers and content more relevant for shoppers while helping them discover nearby deals at the right time. To support its CRM and mobile product teams, RetailMeNot turned to Radar for geofencing, location search, and places data.

Using Radar’s Search API, Places, and integrations, RetailMeNot surfaced location-aware offers, sent contextual push notifications to nearby users, and attributed visits to retail partner campaigns. The result was a 19% uplift in store visits, with more than 300 chains enabled and over 80,000 geofences created, helping RetailMeNot improve engagement and drive measurable footfall for its partners.

RetailMeNot

Kyle Albright

Senior Group Product Manager