Case Study: Whataburger boosts pickup efficiency and repeat orders with Radar

Radar helps Whataburger increase repeat orders with real-time pickup ETAs and arrival detection

Whataburger, the 70-year-old burger chain with more than 900 locations, needed a way to integrate its growing mobile order-ahead business with in-store operations. As off-premise sales surged, the company wanted better visibility into customer pickup timing to protect food quality, improve speed of service, and support a broader mobile app strategy. To solve this, Whataburger turned to Radar for location-aware infrastructure, including real-time pickup ETAs and arrival detection.

With Radar’s Trips feature and webhook-powered ETA updates, Whataburger could track opted-in pickup customers in real time, alert restaurant staff when they arrived, and trigger timely pickup notifications through Braze. Radar’s flexible APIs and dashboards helped Whataburger launch an MVP in less than two months and roll out nationwide within the quarter. The impact included a 25% increase in location-tracked orders, a 27% increase in repeat orders, and an 80% location opt-in rate, while also improving kitchen efficiency, reducing wait times, and supporting higher-quality food at pickup.

Whataburger

Kristen Addington

Senior Digital Solutions Manager