Case Study: PGA TOUR boosts location-based notification open rates with Radar

PGA Tour boosts app notification open rates by 71% with Radar

The PGA TOUR faced the challenge of delivering fast and accurate location-based notifications to fans at its large-scale golf events using a legacy geolocation product that was difficult to manage. To enhance fan engagement, they needed a more reliable provider and selected Radar for its geofencing SDK, advanced analytics, and clear documentation.

By implementing Radar's SDK with an Airship integration, the PGA TOUR powered targeted ticket sales, pre-event messaging, and curated on-site experiences through precise geofences. This solution led to a 71% increase in location-based notification open rates and an 8% open rate for upgrade offers. Radar enabled the rapid deployment of 18,000 geofences and helped the PGA TOUR significantly improve fan engagement.

PGA Tour