Case Study: JOANN achieves personalized, geo-targeted campaigns with Radar

JOANN powers in-store offers and location-based marketing with Radar

JOANN, a retail brand, wanted to deliver more personalized, contextually relevant experiences to its customers in real time. Working with Radar and Cordial, the team looked to improve its CRM and loyalty campaigns and expand its push marketing capabilities with geo-targeted functionality.

Using Radar’s data inside Cordial, JOANN was able to run campaigns more smoothly and effectively. The result was a stronger push program with new geo-targeting capabilities they did not have before, helping Radar and Cordial drive more relevant customer engagement.

JOANN

Ryan Davis

VP of Marketing