Case Study: Ibotta achieves 30% higher app open rates and increased conversions with Radar

Ibotta Powers Contextual Messaging and in-store Experiences

Ibotta, the shopping rewards app that recently launched Pay with Ibotta to let users pay and earn cash back in‑app, needed highly personalized, location‑aware messaging to reach shoppers at the right time and place. After their in‑house geofencing solution caused battery, accuracy, and maintenance problems (exacerbated by iOS 12), Ibotta sought a full‑stack location provider and turned to Radar, using Radar’s SDK and products like Places and Insights to collect, interpret, and route location context into their marketing stack.

Ibotta integrated Radar (via the developer SDK and Braze integration) to trigger pushes when shoppers are near supporting retailers or traveling, enabling timely, contextual campaigns. With Radar, Ibotta sent over 8M location‑based push notifications in a four‑week period, saw location‑triggered opens run 10x higher than scheduled non‑contextual pushes and overall open rates increase by more than 30%, plus a 1% rise in conversions, 1% more active users, 1.5% more app sessions, and a meaningful uptick in annualized gross profit—while reducing engineering maintenance and scaling marketing efforts.

Ibotta

Cassie Fernandez

Associate Manager, Marketing Automation