Case Study: DraftKings boosts engagement with Radar

DraftKings - Customer Case Study

DraftKings used Radar to add location context to its entertainment and sports app and create more relevant experiences for users at venues like stadiums and arenas. The challenge was to engage fans in the right moment with contextual content, notifications, and offers based on where they were.

Using Radar’s location platform, DraftKings could trigger venue-based in-app changes, contextual push notifications, automatic check-ins, segmented audiences based on place visits, and analytics tied to purchases at venues. Radar’s playbook highlights a 31% increase in engagement from these contextual experiences, showing how Radar helped DraftKings drive stronger user interaction.

DraftKings