Case Study: Dick’s Sporting Goods launches Store Mode to boost omnichannel shopping with Radar

DICK’S Sporting Goods launched Store Mode in under 2 months with Radar

Dick’s Sporting Goods, a leading omnichannel retailer, wanted to better connect its mobile app and in-store shopping experiences after relaunching its apps in 2021. To support the new Store Mode feature, Dick’s needed a developer-friendly location platform with strong observability and analytics, and chose Radar to help it launch quickly and confidently.

Using Radar’s SDK and geofencing tools, Dick’s imported store geofences, analyzed in-store app behavior, and rolled out Store Mode across more than 780 locations. The launch delivered measurable impact: over 70% of users granted location permissions, 8% of the total user base used Store Mode, and the feature helped create hundreds of thousands of omnichannel shopping experiences while increasing engagement and sales potential.

Dick’s Sporting Goods

Matt Walker

Group Product Manager