Case Study: Cars.com achieves faster dealership geofence updates and reporting with Radar

Cars.com Powers on-the-lot Experiences and Footfall Attribution

Cars.com, a leading digital automotive marketplace, needed a better way to manage large volumes of dealership location data to power partner reporting and location-based experiences. The team wanted a more scalable, flexible system for geofences and geodata updates across thousands of dealership partners, and turned to Radar for geofencing and location data management.

Radar helped Cars.com consolidate location initiatives into one platform by providing unlimited polygon and concentric geofences, support for custom metadata, programmatic exports, and an easy-to-use dashboard for importing and updating geofences. With Radar, Cars.com cut dealership geo-data update support time from 5 weeks to 5 minutes, reduced update effort by 99.9%, and improved reporting efficiency and customer satisfaction.

Cars.com

Patrick O’Brien

Product Manager