Case Study: Splinterlands achieves a 5.52% conversion rate with RAD AI Amplify

Splinterlands achieves 5.52% conversion rate with RAD AI

The customer, Splinterlands, a leading play-to-earn Web3 game, faced significant challenges in driving adoption due to skepticism from traditional gamers towards blockchain-based games. They partnered with RAD AI and its RAD Amplify service to identify ideal creators who could provide authenticity and educate this distrustful audience.

RAD AI used its proprietary AI to analyze social conversations and turn them into actionable creative intelligence. This informed their entire strategy, from creator recommendations to content and messaging. The solution delivered a 5.52% conversion rate, 6563 conversions, and a 3.3X return on investment for Splinterlands, saving them 623 campaign hours.

Splinterlands