Case Study: Crush achieves authentic awareness and high engagement with RAD AI

RAD KO's Performance Benchmarks for Crush Soda

Crush wanted to build authentic awareness among boxing fans and gamers for the Crush-Canelo XEO second screen experience, using AI-informed TikTok moments to connect with the right audience. They worked with RAD AI to help address this challenge.

RAD AI activated TikTok influencers to create emotional content that resonated with Crush-Canelo fight fans through the XEO experience. The campaign delivered a 14% engagement rate, generating 56,767 engagements and more than 733 hours of platform engagement time over a three-day flight, demonstrating strong awareness and engagement for Crush Soda.

Crush