Case Study: Salt Life Beer launches in four new markets with RAD AI

Rad Engaged Micro-influencers to Launch Salt Life Beer Products in Four New Markets

Salt Life Beer worked with RAD AI to successfully launch Salt Life Lager in four new markets: North Carolina, South Carolina, Florida, and Tennessee. The challenge was to build awareness and drive a strong launch across those states.

RAD AI used its audience matching technology to identify and engage micro-ambassadors who created user-generated content while enjoying the beer responsibly. The campaign was a strong success, helping Salt Life Beer launch in four new states and beating campaign estimates by over 700%.

Salt Life Beer