Case Study: SPIN achieves 6x better content performance with RAD AI

RAD AI Delivers Content Distribution Across Celebrity Pages

SPIN worked with RAD AI to drive website traffic and trackable post engagement to SPIN.com by activating celebrities alongside strategic editorial support. The challenge was to create content that would resonate with celebrity audiences while staying aligned with strict brand and posting guidelines.

RAD AI used machine learning to build segmented messaging, topics, and language recipes, coordinated celebrity talent, and managed a double sign-off process before content went live. RAD AI’s program generated 35,370 shares, 3,950,563 engagements, 141,064,382 impressions, 1,255,473 unique clicks, and 82,148,610 total reach across 11 celebrity pages, with articles performing 6x better than industry benchmarks.

SPIN