Case Study: MGM Entertainment boosts audience engagement with RAD Amplify by RAD AI

MGM Entertainment boosts engagement to 4.3% with RAD AI

MGM Entertainment sought to forge a deeper connection with diverse audiences across its digital channels. The key challenges included aggregating data from five different social networks to identify an optimal creative strategy, benchmarking historical content performance, and finding influencers whose interests aligned with their target audience. To address this, they turned to RAD AI and its RAD Amplify platform.

RAD AI implemented its RAD Amplify solution to provide AI-powered creative intelligence. This guided the campaign's content creation, channel strategy, and influencer selection based on real-time audience insights. The results were significant, with the engagement rate improving from 0.57% to 4.3%, a 90% improvement in audience alignment. The campaign also generated 2.3 million impressions and 98,000 total engagements, delivering an approximately 4x improvement in ROI for MGM Entertainment.

MGM Entertainment