Case Study: MGM Entertainment achieves 3.3X ROI with RAD AI

MGM Entertainment achieves 3.3X ROI with RAD AI

RAD AI partnered with MGM Entertainment to address several key marketing challenges. The customer needed to aggregate data from five different social networks to identify an optimal creative strategy, benchmark their historical content performance, and find influencers with overlapping audiences using language-based insights.

Using its RAD Amplify product, RAD AI processed 2.5 billion data points to provide actionable intelligence for the campaign. This included guiding influencer selection, creative strategy, and content creation, which resulted in a 3.3x ROI. The campaign achieved a 7.1% engagement rate, a significant increase over the benchmarked 2.1%, and generated 482,000 engagements from 267 pieces of AI-informed content.

MGM Entertainment