RAD AI
22 Case Studies
Case Study: Lil' Buddies Masks boosts TikTok engagement and virality with RAD AI
A RAD AI Case Study
Lil' Buddies Masks - Customer Case Study
Lil’ Buddies Masks, a new children’s mask digital brand, needed to showcase demand and virality ahead of a retail push. The company worked with RAD AI to tap TikTok influencer marketing and generate momentum around its masks.
RAD AI activated two influencers, including a macro creator and a micro-influencer, to post content featuring Lil’ Buddies Masks and drive engagement and clicks. The campaign generated 780,000 views, 169,700 likes, 474 comments, 646 shares, 1,636 total clicks, and 1,101 unique clicks, with RAD AI reporting that performance outpaced Facebook and Instagram benchmarks by 1,800% on CPE and 2,800% on CPV.
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