Case Study: a Queensland tourism company boosts TikTok influencer engagement with RAD AI

Leading Tourism Company - Customer Case Study

A Queensland-based tourism company worked with RAD AI to promote travel excursions through TikTok influencers. Their challenge was to reach different interest groups while outperforming Facebook and Instagram benchmarks.

RAD AI built a brand-safe, trackable influencer campaign using unique coupon codes for each creator. The program delivered 25 influencers, 21,400 trackable registrations, 4,536,800 views, and 5,229,115 total engagements, with results including a 3x better registration rate than target, 2000% better engagement than Facebook and Instagram benchmarks, and reservations 320% better than other marketing channels.