RAD AI
22 Case Studies
Case Study: LA Hope Dealer drives 1.3M impressions and 40K engagements for Mercedes-Benz GLB with RAD AI
A RAD AI Case Study
Corie Mattie is RAD AI’s first Artist-in-Residence
LA Hope Dealer (artist Corie Mattie) partnered with RAD AI as the vendor’s first Artist-in-Residence to bring her socially driven street art into a brand campaign. The challenge was to spread positivity and integrate Corie’s commitment to human rights into RAD AI’s culture while raising awareness for the Mercedes Benz GLB during complex times.
RAD AI implemented a mural campaign through its Artist-in-Residence program, showcasing Corie Mattie’s work to propel societal conversations and promote the GLB. The campaign delivered measurable impact for RAD AI and the artist, generating 1.3M impressions and over 40,000 trackable engagements while reinforcing the message of hope.
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