Case Study: Wellness Brand achieves stronger flagship product launch with RAD AI

A Wellness Brand Uses RAD AI W/ Audience Insights to Launch It’s Flagship Product

Wellness Brand worked with RAD AI to launch and raise awareness for its flagship product. The company needed a way to reach the right audience and drive a successful go-to-market campaign for the launch.

RAD AI used audience insights and matchmaking technology to identify the best influencers and shape the activation strategy across influencer landing pages, email drips, and paid social. The campaign included 2 macro influencers and 23 micro influencers, generated 109 engagements and 60,108 in cost of acquisition, improved CAC by $41.11, and lifted new-customer LTV by 18%.