Case Study: Wellness Company achieves 33,103 unique clicks and $47.18 CAC with Rad Intelligence

Wellness Company - Customer Case Study

Wellness Company, a D2C wellness brand, engaged Rad Intelligence to drive targeted traffic, brand awareness and sales through influencers while hitting pre-set CPC and CAC/KPI targets. The client wanted to leverage influencer audiences without creating new content and required measurable attribution for each influencer.

Rad Intelligence used its Rad Influencer no-touch influencer marketing solution to distribute the brand’s product pages and blogs to contextually aligned influencers, create influencer-specific links and landing pages, and set up tracking and A/B testing for full-funnel attribution. The campaign produced 213 unique pieces of content, 102 influencer landing pages, 81 influencers tested and 33,103 unique clicks, achieving a customer acquisition cost of $47.18 with a lifetime value of $609 and an average order value of $65.01 — demonstrating measurable ROAS driven by Rad Intelligence.