Case Study: TikTok achieves 3.7M views and 14.87% average engagement with Rad Intelligence

TikTok - Customer Case Study

TikTok partnered with Rad Intelligence to run a DIY/ecommerce influencer campaign aimed at securing foodie and cooking creators to showcase the product and drive measurable conversions on the platform. Rad Intelligence managed influencer recruitment and tracking, setting up a trackable environment with unique affiliate links for each creator.

Rad Intelligence executed a 21‑influencer program (7,552,900 combined followers) that generated 3,698,739 views, 4,266,978 total engagements and a 14.87% average engagement rate, with extremely low cost metrics (CPE $0.0054, CPV $0.0046) driven by several viral posts. Top performers like @nutritionalsarah and @threadsbytie alone delivered over 1.4M and 1.1M views respectively (CPE as low as $0.0006), and Rad Intelligence also repurposed TikTok content into email drips to extend reach and conversions.

TikTok