Case Study: TikTok achieves 8× better engagement and CPV vs. benchmarks with Rad Intelligence

TikTok - Customer Case Study

TikTok engaged Rad Intelligence to run a cost-per-view (CPV) influencer campaign to rapidly drive trackable clicks, views and engagements on the platform. The challenge was to activate a viral, measurable influencer environment quickly and deliver performance that outperformed standard social benchmarks; Rad Intelligence deployed its RAD Influencers solution on TikTok to meet this need.

Rad Intelligence activated 20 micro and macro influencers in 72 hours and created a fully trackable campaign that delivered 37,601 trackable clicks, 3,701,806 views, 685,900 likes, 19,330 shares, 2,477 comments, 4,256,114 total engagements and reach into 6.5M+ followers. Rad Intelligence’s program produced 8x better results than engagement and CPV industry benchmarks, achieved CPV rates 250–400% better than market benchmarks across social platforms, and drove engagement 2000% higher than Facebook, Instagram and YouTube benchmarks.

TikTok