Case Study: TikTok achieves 170% more influencer content and up to 2,000% higher engagement with Rad Intelligence

TikTok - Customer Case Study

TikTok partnered with Rad Intelligence to scale influencer-driven content and rapidly boost campaign engagement. Facing the need for guaranteed view delivery, fast activations and more user-generated content for amplification, TikTok used Rad Intelligence’s CPV model and RAD AI audience-matching technology to contract influencers with view-delivery minimums and accelerate go‑live times.

Rad Intelligence implemented CPV billing, AI-driven audience matching and short-form content strategies, delivering measurable impact: 170% more content across activated influencers, 3X the amount of UGC, and campaign engagement that outperformed Facebook, Instagram and YouTube by 700–2000% (organic). Results included 14 influencers, 37,601 trackable clicks, 3,701,806 views, 4,256,114 engagements, 685,900 likes and 19,330 shares, with lightening-fast activations—going live within 72 hours.

TikTok