Case Study: TikTok achieves $1.63 cost-per-install and 20.9% engagement driving high-quality installs with Rad Intelligence

TikTok - Customer Case Study

TikTok needed a way to drive high-quality installs for a sports mobile app while bringing down cost-per-install (CPI). Prior campaigns on Facebook/Instagram and Snapchat showed tradeoffs—Snapchat delivered cheaper but low-quality installs, Facebook delivered better-quality users but CPIs between $2.50–$3.80 (above the $2.40 target). TikTok engaged Rad Intelligence to test using RADINFLUENCER (RAD’s influencer activation) and the TikTok ads marketplace to both create and amplify influencer content.

Rad Intelligence activated 20 TikTok influencers and amplified their content, producing 4,256,114 engagements, 187,601 clicks and reach across 9,506,007 followers. The campaign delivered a cost-per-view of $0.018 (about 250% better than industry benchmarks), an engagement rate of 20.91%, and a cost-per-install of $1.63—well below the $2.40 goal—driving substantially higher-quality installs and outperforming prior Facebook/Instagram and Snapchat results.

TikTok