Case Study: TikTok achieves 46.9M views and major Gen‑Z & Millennial brand exposure with Rad Intelligence

TikTok - Customer Case Study

TikTok engaged Rad Intelligence to boost brand exposure and drive customer growth among Gen‑Z and Millennial audiences. Rad Intelligence executed a TikTok influencer campaign focused on viral creative — including a "Play on Words" viral push and a "New Account Experience" promotion tied to a $300 new‑account bonus — to increase awareness and encourage account signups.

Rad Intelligence secured and activated 11 influencers to create viral content, producing 46,951,316 views, 3,773,184 likes, 161,707 shares and 30,889,528 total engagements with a 17.89% campaign engagement rate. The designated hashtag grew from under 10.1M to over 25M views, the program drove a following of 13,231,909, and delivered low unit costs (cost per engagement $0.0012; cost per view $0.0015).

TikTok