Case Study: TAO Group achieves 4.16% engagement and drives ticket sales for Travis Scott residency with RAD Intelligence

TAO Group Engaged With Rad Intelligence To Drive Awareness To Travis Scott’s Residency At Marquee Nightclub, And Ultimately Convert Ticket Sales

TAO Group engaged RAD Intelligence to drive awareness and ticket sales for Travis Scott’s residency at Marquee Nightclub. The challenge was to capture event ticket purchases during peak traffic hours, and RAD deployed its Social Proof software / Social Proof Display Ads to amplify TAO’s best-performing social content.

RAD Intelligence compiled 29 top Instagram assets, added custom CTA headers and lightbox features, and programmatically placed ads on lifestyle publishers like Buzznet and Variety to reach highly qualified audiences. The campaign produced a .21% CTR, a 4.16% engagement rate (149% above industry benchmarks), 1.76 clicks depth per engager, and overall performance metrics that outperformed benchmarks—demonstrating RAD Intelligence’s ability to drive awareness, engagement and ticket conversions.

Tao Group