Case Study: Specialized Bicycles achieves 256 sales and a sub-$48 CAC with Rad Intelligence

Specialized Bicycles Engaged With Rad Intelligence To Drive Awareness To Its Tour De France Gear, And Ultimately Retarget & Convert Users Into Customers

Specialized Bicycles engaged Rad Intelligence to drive awareness and sales for its Tour de France gear by retargeting users who engaged with its high‑production Facebook and Instagram content. The goal was to convert social viewers into customers using Rad Intelligence’s Social Proof Display Ads and Social Proof technology.

Rad Intelligence turned Specialized’s best‑performing social assets into custom display ads with bright CTAs and lightbox experiences, syndicated across top cycling publishers to prospect and retarget. The campaign drove over 100,000 engagements (8.71% engagement rate), converted 256 sales, achieved a CAC of about $45 (below $48), and exceeded performance benchmarks (211%), delivering measurable reach and conversions.

Specialized Bicycles