Case Study: Specialized Bicycles achieves 112 sales and 183% engagement lift with Rad Intelligence’s Social Proof Display Ads

Specialized Bicycles Engaged With Rad Intelligence To Drive Awareness & Conversions To Its Buy One, Get One 50% Off Tire Sale,And Ultimately Convert Users Into Customers

Specialized Bicycles engaged Rad Intelligence to drive awareness and conversions for its “Buy One, Get One 50% Off” tire promotion. The goal was to turn Specialized’s high-quality, tire-related social content into display ads that reach qualified cycling enthusiasts and convert users into customers while meeting reach and CAC objectives using Rad Intelligence’s Social Proof Display Ads.

Rad Intelligence used its Social Proof technology to turn Specialized’s best Instagram assets into custom display units (notably 970x250 and 300x250), syndicated across premium cycling sites with a 70% prospecting / 30% retargeting mix. The campaign delivered 112 sales, a $23 CAC, a 7.24% engagement rate (183% vs. benchmark), a 0.17% CTR and 1.83 clicks depth, driving strong reach, clicks and conversions for Specialized Bicycles.

Specialized Bicycles