Case Study: Salt Life Beer achieves a 4‑state launch and scalable UGC ambassador program with Rad Intelligence

Salt Life Beer - Customer Case Study

Salt Life Beer, an alcoholic beverage brand, needed to source, engage and incentivize on‑brand micro‑ambassadors to create user‑generated content (UGC) that showed people enjoying cold beer responsibly while living the “Salt Life.” Facing strict age and promotion regulations, the brand engaged Rad Intelligence to run a compliant influencer/ambassador procurement and UGC program targeting 23+ audiences in Florida, Tennessee, South Carolina and North Carolina with interests in fishing, beach life and surfing.

Rad Intelligence implemented a creative, compliance‑first process where secured influencers purchased, posted and organically engaged their audiences, delivering an always‑on UGC solution that supported Salt Life Beer’s launch in four new states. The campaign produced 177 unique ambassadors and 262 pieces of content (170 Instagram posts, 54 Instagram stories), driving 63,356 likes, 7,576 comments and 675,609 IG story views to populate the brand’s social and digital channels.

Salt Life Beer